DawgStar Cannabis, a leading brand of top-notch cannabis products, is committed to providing the Northwest with quality, sustainably produced products. But their story is much bigger than that. A series of events that would eventually put DawgStar in motion happened nearly a decade ago and has since influenced the legal structure for the cannabis industry, the coalition for ethics, and a continued journey to responsibly bring recreational marijuana to Washington residents.
“There’s a ton of people growing great product, but then they throw it in a bag.”
In order to understand what DawgStar is all about, we tracked down Trek Hollnagel, the Director of Operations, for a quick chat about his role in DawgStar, Dope Magazine, and creating the legal structure of recreational cannabis in Washington State. Hollnagel is a true golden child of the cannabis legalization movement. He got involved for all of the right reasons, and has done terrific work helping West Coasters have (legal) access to some of the most high-quality and responsibly grown strands available.
As a self-described “hippy at heart” and someone so deeply rooted in the cannabis movement at such a young age (35), you might be surprised to know that this is not Hollnagel’s first successful business venture. In fact, Hollnagel had been in mortgage business and telemarketing, and even had a healthy brokerage firm with 20-30 employees. All of that changed when the market crashed and the Florida native found himself looking for a new path. His father, who Hollnagel said had always been a “fight-the-man” kind of person, had started to experience health issues, including a stroke, and was looking for alternative forms of medication. This coincided with a snowboarding trip that Hollnagel took with his friend Alex Cooley (now the Vice President of Solstice Grown). Cooley explained to Hollnagel that he had recently gotten a medical marijuana card, and that he was legally growing. Within a month, Hollnagel was too.